Advertisers will spend millions of dollars on this year’s Super Bowl to get us want to wear their jeans, drink their sodas, and drive their cars. When we’re happy, their messages are more likely to stick. Virginia Commonwealth University advertising professor Diane Cook-Tench and Virginia State psychologist Oliver Hill, Jr., discuss advertising strategies and the science of memory.
Also: Virginia State management professor Kathleen Stitts describes how companies work to keep existing customers by developing relationships.
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