NASCAR has transformed itself into a mainstream sport popular with both fans and corporate sponsors. Business professors Michael Pitts and Jon Ackley (VCU) examine the racing industry as a highly successful business model and discuss how it has changed since its humble beginnings in 1947.

Also: Keith Green (VSU), a college professor who also works at the Richmond International Raceway, suggests the time is right for African Americans to explore job opportunities in the lucrative NASCAR industry, which is trying to broaden its appeal.

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