The Enron scandal has revived the old question about whether business and ethics are mutually exclusive. From the robber barons of the late 19th century to the insider trader scandals of the 1980s – the U.S. has seen its share of shady dealings and outright greed. But, at the same time, American businesses have been major benefactors of the arts and engines of economic growth for many a struggling community. Do high ethics make for high profits? How do you create a corporation with a conscience? Business ethics expert Ed Freeman (University of Virginia) offers his views.
Also featured: Businesses are increasingly relying on commercials with a social message to sell their products. Marketing professor Lisa Szykman (William & Mary) examines whether consumers are buying it.
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