Internet Marketing through Social Media
May 22nd, 2010 - (0 Comments)
The recent explosion of on-line social media has prompted businesses to change how they get their marketing messages to the public. Yuping Liu-Thompkins (Old Dominion University) says that, while there are many new ways to market products and brands, companies need to be aware that the new social media allow for less control of a [...]
No Longer in Black and White
February 28th, 2009 - (1 Comments)
Arthur Knight (William and Mary) has made a career of studying African-American film, from biographies of its stars to the viewing patterns of its audiences. In the new Obama era, he questions whether the term “African-American cinema” is relevant anymore. Also: Drawing on the stories of one-hit-wonders, lottery winners and ponzi-schemers, Sam Riley (Virginia Tech) [...]
Obama to Muslims: "I’m listening"
February 7th, 2009 - (0 Comments)
Between his words to Muslims in his inauguration address and granting his first television interview as president to an Arab language network, President Obama is clearly signaling a new approach to easing tensions with Muslims nations. To help build relationships, the president is seeking advice from experts on the region, such as Abdulaziz Sachedina (University [...]
Do Negative Political Ads Really Work?
October 18th, 2008 - (0 Comments)
Paul Freedman (University of Virginia) says negative political ads actually help to educate and engage voters. Television viewers may instinctively reach for their remote controls when yet another negative ad airs during a commercial break, but those who stay tuned might reap some surprising benefits. Also: Quentin Kidd (Christopher Newport University) examines the likely impact—or [...]