With Good Reason

Internet Marketing Through Social Media
January 22nd, 2011 - (3 Comments)

The recent explosion of on-line social media has prompted businesses to change how they get their marketing messages to the public.  Yuping Liu-Thompkins (Old Dominion University) says that, while there are many new ways to market products and brands, companies need to be aware that the new social media allow for less control of a […]

Internet Marketing through Social Media
May 22nd, 2010 - (1 Comments)

The recent explosion of on-line social media has prompted businesses to change how they get their marketing messages to the public.  Yuping Liu-Thompkins (Old Dominion University) says that, while there are many new ways to market products and brands, companies need to be aware that the new social media allow for less control of a […]

The Dolphin Theory of Economic Revitalization
April 24th, 2010 - (2 Comments)

When towns lose major businesses, city leaders often try to recruit another big industry to take its place.  Greg Fairchild (University of Virginia) calls that “going after the whale.”  But he thinks communities might be healthier if they successfully lure several smaller companies, which he calls “dolphins.”  Also: In the small community of Sarayaku in […]

Entrepreneurs: Born, not Made
April 17th, 2010 - (0 Comments)

Are you an entrepreneur? Plenty of books claim that you can be one if you set your mind to it. But James Koch (Old Dominion University) believes such claims are false. Entrepreneurs, he argues, consistently exhibit distinct, innate personality traits that set them apart from the pack, taking some of the gamble out of entrepreneurial […]

No Argument Here: Reviving Debate at Historically Black Colleges
February 6th, 2010 - (1 Comments)

James Farmer was the leader of the 1961 Freedom Rides that desegregated transportation in the South. His skilled oratory was shaped in part as a member of the legendary 1935 debate team portrayed in Denzel Washington’s 2007 feature film, The Great Debaters. Timothy O’Donnell (University of Mary Washington) is leading an effort to help historically […]

Going Green and Staying in the Black
October 7th, 2008 - (0 Comments)

Batten Institute Director Mike Lenox (University of Virginia’s Darden School of Business) and internationally-renowned ethicist Ed Freeman (Batten Institute) engage in a lively discussion about the corporate world’s recent and increasing interest in sustainability. How, they ask, can businesses move beyond the “low-hanging fruit” of the green movement, taking major strides toward making service and […]

Good to Great for Non-Profits
June 14th, 2008 - (1 Comments)

Best-selling business writer Jim Collins (Batten Institute at the University of Virginia’s Darden School of Business) believes the special factors that lie at the heart of rare and truly great businesses are the same factors that make for the most successful organizations in the non-profit world—talented directors skilled at recruiting excellent staff who work for […]