Best-selling business writer Jim Collins (Batten Institute at the University of Virginia’s Darden School of Business) believes the special factors that lie at the heart of rare and truly great businesses are the same factors that make for the most successful organizations in the non-profit world—talented directors skilled at recruiting excellent staff who work for more than just their salary. Whether it is the best of the nation’s corporate giants, an elite symphony orchestra, or an inner city school with a record of excellence, Collins’ research team found the most effective leaders are humble rather than charismatic and most came from within the organization itself.
Later in the show: Are you an entrepreneur? Plenty of books claim that you can be one if you set your mind to it. But James Koch (Old Dominion University) believes such claims are false. Entrepreneurs, he argues, consistently exhibit distinct, innate personality traits that set them apart from the pack, taking some of the gamble out of entrepreneurial risk. Also featured: Rick Boyko (Virginia Commonwealth University) trains leaders for the new advertising industry. He says people no longer identify with individual ads but with the experience, identity, and personality that brands offer them.