With Good Reason

Ups and Downs of Dynamic Ticketing
December 3rd, 2011

In 2010, baseball’s San Francisco Giants became the first professional sports team to use dynamic ticket pricing for games. It was the same year they won the World Series. Stephen Shapiro (Old Dominion University) studied the Giants’ ticket pricing practices and says more teams are following suit.

Also featured: Female athletes are three times more likely to suffer catastrophic knee injuries as male athletes. Physical therapist Steven Morrison (Old Dominion University) has found some simple exercises that help women’s soccer players prevent knee injuries.

And also: Stefan Duma (Virginia Tech) has led a drive to reduce head injuries to football players at all levels. Now Duma and his team have released results from the first study ever to measure blows to the helmets worn when children play football.

1 Response to “Ups and Downs of Dynamic Ticketing”

Trackbacks & Pingbacks

  • World News ›› Tigers face Giant struggle in World Series :

    [...] The Giants played at the Polo Grounds in Manhattan, New York, until the close of the 1957 season, after which they moved west to California to become the San Francisco Giants. As the New York Giants, they won 14 pennants and 5 World Championships, from the era of John McGraw and Christy Mathewson to that of Bobby Thomson and Willie Mays. The Giants have won four pennants and the 2010 World Series since arriving in San Francisco. That same year, 2010, the Giants also became the first professional sports team to use dynamic ticket pricing. [...]

    -- October 26, 2012 @ 7:16 am

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