With Good Reason

Selling The Silver Bullet
July 23rd, 2011

At the height of its popularity, an estimated 12 million listeners were tuning in to each episode of The Lone Ranger. The success of the radio serial was largely the result of clever marketing and licensing by the show’s creator, George Trendle. In a forthcoming book called Selling the Silver Bullet, media professor Avi Santo (Old Dominion University) explains how one man’s vision became a widely recognized trademark.

Also featured: Western culture reveres science. But scientists have long been portrayed in film and fiction as sinister, ruthless, dangerous, or mad. Think: Dr. Jekyll. Chemistry professor Leanna C. Giancarlo (University of Mary Washington) challenges these portrayals. By looking at the role of language and myth-making, she explains why negative stereotypes of scientists persist.

4 Responses to “Selling The Silver Bullet”

  • Good radio for the mind.
    Thank you guys.

  • Do you have a written transcript of the interview of Dr. Giancarlo? I would very much like it. Thanks!

  • Dear Erin,

    Thanks for your interest in this edition of With Good Reason. Unfortunately we do not have written transcripts of our shows.
    However we would be more than happy to send you a CD copy of this show. Just call us at 434-924-3855.

    Elliot Majerczyk

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A Hollywood remake of The Lone Ranger is in the works with Johnny Depp playing Tonto.   A Virginia author says the Lone Ranger series was an early exercise in marketing genius. Elliot Majerczyk reports.

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