Internet Marketing through Social Media
May 22nd, 2010
The recent explosion of on-line social media has prompted businesses to change how they get their marketing messages to the public. Yuping Liu-Thompkins (Old Dominion University) says that, while there are many new ways to market products and brands, companies need to be aware that the new social media allow for less control of a message than marketers may be accustomed to or want. Also: Small businesses that sell products and services no longer need bricks-and-mortar storefronts. Alan Abrahams (Virginia Tech) has published a step-by-step guide on how to establish a small internet order business on the web.